What does your Brand represent? (Purpose):
-Aesthetik Boutique represents the appreciation of beauty from within & on the outside.
How did you start? Where did your idea come from? (Details):
-I knew at a young age that I was going to be in the fashion industry. When I was 5 & playing with Barbie dolls I knew I wanted to eventually design clothes & style people because I loved how I could bring my vision of style to life. In high school, I decided I wanted to have my storefront, so I went off to college to pursue my double major & get my Bachelors degree in Fashion Merchandising & Marketing. A year after I finished school I started by stepping out on faith & impulsively investing.
Who or What inspired you during the process of starting your Brand?:
-What inspired me during the process of starting my brand was the mere fact that I saw all these other regular everyday girls like me living out my dream to have my boutique. Yet here I was just barely taking my first business seriously because I wasn't as passionate about cosmetics as I am about fashion. I knew what I was capable of from starting my cosmetic brand so I told myself that I would apply myself to bringing my childhood dream to life.
What challenges did you face in the starting process and along the way?:
- I believe the biggest challenges I face in the start-up process of my boutique would have to be having enough capital to start with the inventory I want as well as creating my vision on a budget. Another challenge I face as a small brand is getting people to take my brand serious and collaborating to help gain more exposure to my brand.
What were your expectations in the beginning and what are your expectations now?:
- At the beginning of launching my boutique I expected sales out the door because I feel like clothes sell easily. Although I was wrong about getting sales out the door, I see that I have to get in the customer's face more. I learned that if I want- sells out the door I am expected to work a lot harder with promoting and marketing my brand. Moving forward I expect to master marketing & learn creative ways to get in as many consumer's faces as possible.
Where can we purchase ?:
- www.shopaesthetik.com (@aesthetikboutique)
Comentarios