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- Jaiko Magazine
- Sep 26, 2022
- 4 min read
Reminiscing the Birth of Bovtiqve Fashion Week
Pretty Fly Society takes a trip back to the starting place of Bovtiqve Fashion Week, Atlanta, GA. The City of Atlanta is well known for the entertainment in movies and music but the PFS organization has changed the trajectory by adding a mix of fashion.

In 2019 PFS established the idea of assembling emerging brands around the United States. They made the blueprint of how, when, and why. From Houston, Tx to Atlanta, GA, and Las Vegas, NV the PFS team has left an unforgettable impression in each city.
“In an age where everything is done so quickly, We’ve forgotten the essence of patience and that has impacted fashion the most” -Franck Mille
February 2020 in Atlanta, Ga BVFW was born. The creative director, Franck Mille, made known that they were there to make a change in the industry. As you may see, we live in a time of fast-growing marketing with the help of social media, but most brands have particular standards and rules regarding who can and can not be worthy of the brand. BVFW is here to change that.
The BVFW team consists of several layers. The modeling department, operated by executive model coordinator Crystal Tomlinson (@_trapcrys), is a group of young industry professionals who aid in model development and assist in organizing the company events like BVFW Swim, Editorial Photoshoots, and the annual shows presented in February and September of each year. BVFW also has a group of showroom models that serve as go-to muses for brands that partner with BVFW. Olympia Kent holds the position of executive glam director. With BVFW’s partnership with the familiar Paul Mitchel the School, Kent is the lead makeup artist teaching the students how backstage preparation operates. Neisha Rogers serves as the master interviewer to help brands tell their story. BVFW is an all-around development company that can aid your career if you are creative.
BVFW Vol. V Homecoming was a reminder of why collaborate.

Lovilla Santiago, Andry Delmar, Molly Flynn @jaikowashere
Day 1 September 21,2022
Opening night was on the rooftop of AC Hotels Perimeter where the “I Can” panel took place. The “I Can” panel features industry public figures dialoguing their career to show people you can also make it. This year’s guest speakers were Lovilla Santiago, founder of the Miles Modeling agency, Molly Flynn owner of booking agency Molly World Casting, and Andry Delmar, media personality, lawyer, and host.
Day 2 September 22,2022
The Merger was showcased inside the black-owned storefront of Merge. Co. is located in the Phipps Plaza Mall. Merge Co. is a retail company that specializes in exposing black-owned luxury brands from merchandise, and fragrances to furniture. Day 2 was a night of casual and streetwear fashion with styles from STFU designs by Tasha Featherstone, The Pink Zebra Boutique by Honey ATL, The Style Junkie Kloset by T.Starke, B2 Player by Bryson B., Club GSC by Yumir K. ft Dirty Dan and collaboration of Mergo Co. brands by Nicole Harris.
Day 3 September 23,2022
The V-Gala Grammys edition. The V-Gala is a night of elegant fashion and entertainment. Day 3 was a night of high-class and luxury mixed with casual and classy with featured designs from the Anne Fontaine collection, Tiffany Poitier designs, Azjure Yah, JWNDON by J’Won Morning, Layol Loyal by Quiana Brown, The Style Junkies Kloset by T.Starke, and styles by The Style Medium, Amber Iman. This year the Omen-Agency’s very own Tina P. performed during halftime.
Day 4 September 24, 2022
Nostalgia. BVFW brought together a total of 1 5 teams for the homecoming show at Paul Mitchell School in Atlanta, GA.
Team 1: Azjure Yah; Azjure presented a collection of elegance. The brand focuses on making people feel confident in their skin through fabrics and custom designs. (@azjureyah)
Team 2: Layol Loyal by Quiana Brown; A perfect touch of casual streetwear. The BVFW fashion designer liaison represents staying Loyal to who you are. (Layol is Loyal spelled backward) — “Be U Be Layol” (@layol.loyal)
Team 3: Brand Faith Ruby by Wes; The Queens, NY designer presented streetwear styles for the fall and winter season with the help of Shani Nyelle. Inspired by his late grandmother Ruby, Wes inspires people from all around to feel confident through his brand. (@brand_faith _ ruby)
Team 4: Style Junkiez Kloset by T. Starke; Who said that painting couldn’t be on clothes? The models walked the runway like living works of art. Starke specializes in making a one-of-one blank canvas into masterpieces. (@iam_style_ junkiez_ klozet)
Team 5: STFU designs by Tasha Featherstone; Featherstone presented a line of outspoken statement pieces. Her brand represents speaking up and never being silent about who you are and what you represent. (@STFUdesigns)
Team 6: JWNDON by J’won Morning; Morning presented a unique collection of Avant-garde queer menswear with the three principles of High Street, Art, and Brow. (@JWNDON)
Team 7: The Pink Zebra Boutique by Honey ATL; The Little Five Points boutique owner, Honey presented style with featured brands showcased inside her storefront. (@shopthepinkzebra)
Team 8: Merge Co. by Nicole Harris; Harris presented a collection of black-owned luxury designer brands. The Merge Co. was established on Juneteenth of 2021 with the mission of highlighting black-owned businesses around the world. (@mergeco.shop)
Team 9: The Lise Nicole Collection by Lisa Nicole; Lisa Nicole presented a collection of luxury resort wear, event wear, and vacation wear all in one. The brand represents timeless and sophisticated designs.(@lisanicolecollection)
Team 10: The Lust Collection by Franck Mille; The BVFW founder presented his collection of merchandise entitled The Lust Collection. The Lust Collection features everyday wear such as hoodies, hats, sweaters, pants, and jackets. (@prettyflysociety)
Team 11: Club GSC ft. Dirty Dan; this collection was a collaborative streetwear collection. (@clubgsc)
Team 12: The Style Medium by Amber Iman; Amber presented why she’s known as The Style Medium. She has an incomparable taste in everyday wear mixed with a touch of Amber’s style. (@thestylemedium)
Team 13: Tiffany Label by Tiffany Poitier; presented a collection of elegance but in the Tiffany Poitier way. (@tiffanys_ label)
Team 14: B2Player by Bryson B.; presented custom streetwear with the B2Player signature look.(@B2Playa)
Team 15: Anne Fontaine styled by Kali Reyes; The Phipps Plaza Atlanta, GA Manager presented a collection of Parisian luxury by Anne Fontaine. (@AnneFontaine)
Day 5 September 25,2022
The teams came together for an afternoon of Brunch at 1202 Cafe where BVFW announced their next city which is…..
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