The Charismatic streetwear brand
Jefor is the next major streetwear brand to instill confidence in whoever wears it. For many high-end luxury brands give them a boost in feeling like “the boss” but here is why Jefor is different. Creative director Jermey Forris uses reflective designs to represent the reflection of his life and the symbol of the black panther, which represents being powerful. The Maryland native is big on knowing your self-worth and uses a unique streetwear style to say so. One of his most popular pieces is his men's accessory chest bag which he believes should be a part of every man’s wardrobe, especially in the summertime.
Since establishing his brand in 2016 his traveled and shared the message of cultivating being charismatic. Recently he has relocated his brand to the city of Houston, TX, and showcased his newest collection to Bovtiqve Fashion Week audience at Paul Mitchel Houston Cosmetology School during the shows of the Believe Tour, on Saturday, September 25. His models walked the runway with a sneak peek of what he’s recently been working on. The Jefor brand has a female crop top set in process and a few more utility pieces for both men and women for the new season. To end the walkway show with a bang his models gave the audience the walk of confidence with a side of Jefor swag.
@jeforclothing
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